Mobile apps are a powerful opportunity for companies to consolidate and enhance the many benefits, services, and tools they currently have in place for their employees.
The simple business case for mobile apps is that they allow a company to offer one unified mobile experience that makes it easy for their employees to access company services on-the-go. This is especially proven for workers who have deskless roles, or work remotely.
But our smartphones are more powerful than ever, and today's mobile apps can offer more benefit than just remote access to digital networks and services; by leveraging more advanced technologies that are linked with smartphones, companies can enhance the services they offer and learn more about what their workers want and use most often.
Note: The content below can be found in our Mobile Engagement Manual for HR Leaders eBook, which you can download for free!
Beacons allow precise and targeted interactions with bluetooth-enabled smartphones, helping you directly engage users within a defined physical space. Beacons can help guide people through an area, or push specific data and content based on a user’s specific proximity to a beacon or placement among multiple beacons. Imagine an app that guides museum visitors through a unique tour or helps passengers navigate airport terminals.
Bluetooth uses radio waves to wirelessly connect devices so they can “talk” to each other over short range after pairing. Bluetooth low energy, or BLE, allows for low-power connectivity that connects devices to applications, making possible the current Internet of Things (IoT) trend with smart devices. This is what enables apps to control smart home devices like Google Home or the Nest smart thermostat.
Near-Field Communication (NFC)
Smartphones equipped with Near-Field Communication chips can process secure transactions or interact with devices simply by waving the device close enough to an NFC-reader. Apple Pay is a great example of how NFC can be convenient and effective. NFC can also be used to activate new content, share files, and track a user’s location by logging which NFC readers the user ‘touches’ with their phone.
Global Positioning System (GPS)
Location-tracking via GPS can help direct your users to specific locations like satellite offices, company events, department desks, and points of interest on a campus. Apps can even activate certain features or functions based on the user’s physical location within defined coordinates, often called geo-fencing; for example, your app could push turn-by-turn navigation or alerts to users in specific locations.
Internet of Things (IoT)
The cloud has enabled software developers to build a whole new network of devices for business or personal use, commonly called the Internet of Things. Not only can smartphones retrieve data and monitor activity generated by IoT devices, they can also continuously upload data generated by wearables and other devices paired with smartphones, or even data generated by its own internal sensors. This data could be kinetic, like measuring steps from a pedometer or measuring rotation of a device with a gyroscope; or it could be instant, such as voice activation like the Amazon Echo's Alexa, a virtual assistant that responds to vocal commands.
Today’s smartphones come equipped with powerful cameras that can not only snap high-resolution photos, but several can also record 4K HD video, or even provide virtual-reality environments. Most smartphone camera lenses are so acute they can also process facial/image recognition and read UPC or QR-codes. This could speed up logistical processes involving lots of inventory, such as picking and sorting on a manufacturing factory floor.
Ideally, a business would be able to combine all of these technologies using a simple digital platform that was not only easy to manage, but also could be customized with company branding, colors, and logos. That's why we built Togglit, a mobile CMS that can combine these and other services for employees to enjoy one access point for company resources. Want to try it out? Let us know!