Interapt | Blog
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INTERAPT BLOG

INTERAPT BLOG

Second screen" TV viewing is a term we're hearing a lot about these days. And Interapt is excited to be helping define the second screen concept for tablet and mobile phone users. Second screen is where you use a tablet or smartphone while you're watching TV....

Anyone who watches Big Bang Theory may remember the scene where the guys are helping Penny make her Penny Blossoms hair clips so she can sell them online. "We should install Bluetooth," said Sheldon. "Why?" said Penny. "Because everything is better with Bluetooth," said Sheldon. That's how we feel...

Today, smartphone users are embracing permission-based social networks like Foursquare, Loopt, and Facebook to let their friends and family know where they are. Go to your favorite restaurant, for example, and "check in" on Foursquare to announce to people that's where you are. To reward...

Hooters had been using a texting (a.k.a. SMS) program to engage customers, but they realized they wanted a refreshed approach to mobile marketing for their brand. At Interapt, we were tasked with updating their customer app and finding a fun way to engage customers, drive...

We are very proud to be the software solution provider behind WhyWait, the mobile app that gives diners and restaurants a direct connection to each other via real time push notification. For diners, WhyWait will help them find out the wait time at their favorite restaurants,...

TV viewers may be hearing the latest term to on-screen interaction, "second screen" or "interactive TV." This isn't having a second TV on in the room, or having touch-screen TV. But rather, it's watching some of the extra content on your mobile phone or tablet,...